New York City (January 7, 2016) — NYC & Company, New York City’s official destination marketing organization, is encouraging theatergoers to purchase two-for-one NYC Broadway Week tickets to 27 of Broadway’s top shows. Tickets will go on sale starting at 10:30am today at nycgo.com/broadwayweek for performances January 19–February 5.
“With Broadway being one of the most iconic NYC experiences, we are thrilled to offer theatergoers the opportunity to experience the excitement of Broadway at half the price,” said Fred Dixon, president and CEO of NYC & Company. “From family-friendly shows to laugh-out-loud productions to Broadway classics, there is something for everyone to enjoy at a terrific value.”
Shows participating in NYC Broadway Week Winter 2016:*
*Subject to availability. Blackout dates may apply.
NYC Broadway Week is featured as part of Unlock NYC, NYC & Company’s new year-round seasonal campaign utilizing the tagline “Find a Winter Less Ordinary.” To discover fun facts behind some of Broadway Week’s best shows in New York, visit nycgo.com/unlock.
Since its launch in January 2011, NYC Broadway Week has cumulatively sold 712,532 tickets, generating $47.4 million in revenue for Broadway. NYC Broadway Week is produced by NYC & Company in partnership with American Express, Amtrak, Audience Rewards, The Broadway League, NBC 4 New York, New York City Mayor’s Office of Media and Entertainment, Telecharge and Ticketmaster, and with support from AARP New York.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.