NYC & COMPANY ENCOURAGES THEATERGOERS TO SAVE DURING BROADWAY WEEK with
—Tickets on Sale to More Than 20 Broadway Shows for Performances from September 7–20—
New York City (August 18, 2015) — NYC & Company, New York City’s official marketing, tourism and partnership organization, is encouraging theatergoers to purchase two-for-one Broadway Week tickets to 22 of Broadway’s top shows. Tickets are on sale at nycgo.com/broadwayweek for performances September 7–20.
“We are delighted to once again provide visitors and New Yorkers with one of the best incentives to enjoy Tony-award winning shows, see the biggest stars perform and experience the energy and excitement of Broadway,” said Fred Dixon, president and CEO of NYC & Company. “With ten new participating shows, there is even more reason to take advantage of this savings opportunity and to experience some of the world’s best entertainment.”
Launched in January 2011, Broadway Week is a biannual promotion designed to increase ticket sales during typically slower periods of attendance during the winter and fall. Since 2011, Broadway Week has cumulatively sold nearly 630,000 tickets, generating approximately $41.7 million in revenue for Broadway.
“We’re proud to partner with NYC & Company to promote Broadway Week so that more New Yorkers have an opportunity to experience the thrill of live theatre,” said Commissioner Cynthia López, Mayor’s Office of Media and Entertainment. “The energy found on Broadway cannot be beat and is sure to inspire everyone in the audience.”
“Broadway Week is a smart way for New Yorkers and visitors to see more shows. Thanks to the vision of NYC & Company and their Restaurant Week franchise, the innovative program is now an anticipated semi-annual event for savvy theatre fans who love plays and musicals and value live theatrical performances,” said Charlotte St. Martin, President of The Broadway League. “The only thing better than seeing a Broadway show is the opportunity for two people to see a Broadway show for the price of one!”
Shows participating in Broadway Week Fall 2015:*
*Subject to availability. Blackout dates may apply.
Consumers can enter the Official Broadway Week Sweepstakes, powered by Audience Rewards, for the opportunity to win dinner at Mastro’s and tickets to a Broadway show of their choice for the winner and five friends.
Broadway Week will be promoted through bus shelters, street pole banners and Taxi TV spots running in NYC taxi cabs across the five boroughs; social media posts highlighting the promotion with the hashtag #BroadwayWeek; expanded regional digital and print media; advertising at Metro-North stations targeting New Yorkers to take Metro-North to Broadway Week; advertising with Amtrak to promote travel to NYC for Broadway Week and additional targeted partner channels.
Broadway Week is produced by NYC & Company in partnership with American Express, Amtrak, Audience Rewards, The Broadway League, NBC 4 New York, New York City Mayor’s Office of Media and Entertainment, Telecharge, and Ticketmaster and with support from AARP New York.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.