May 6, 2002
Broadway's Winter Garden Theatre Renamed Cadillac Winter Garden Theatre; Shubert Organization and Cadillac Celebrate 100 Years of Excellence With New Partnership.
NEW YORK, N.Y. -- The Shubert Organization and General Motors today announced a partnership to rename Broadway's famed Winter Garden Theatre the Cadillac Winter Garden Theatre. The relationship brings together two American icons that are both celebrating 100 years as leaders in their field.
"The Shubert Organization is proud to add the Cadillac name to the Winter Garden Theatre," stated Shubert president Philip J. Smith. "We look forward to an ongoing relationship in which Cadillac continues its participation as a respected member of the Broadway community."
"Renaming the Winter Garden Theatre is one of the most visible examples of Cadillac's and General Motors' commitment to Broadway and New York," said Brent Dewar, General Manager for GM's Northeast Region. "The fact that both organizations are celebrating Centennials is a testament to the Shubert Organization's dedication to the growth of American theater and Cadillac's commitment to building world-class automobiles."
The Cadillac Winter Garden Theatre opened on 50th Street and Broadway in New York City on March 20, 1911. Lee and J.J. Shubert hired architect William Albert Swasey to convert the then existing horse exchange building into a theater. The theater has been home to 80 shows, including "Cats" from 1982 until its final performance on Sunday, September 10, 2000, and is the current host to the hit musical "Mamma Mia!"
In addition, Cadillac's multi-year relationship also includes installing new marquees this summer along both the Broadway and 7th Avenue entrances of the theater. Cadillac will also serve as the Official Automobile of all eighteen Shubert-owned theaters, which include sixteen theaters in New York City, the Forrest Theatre in Philadelphia and the National Theatre in Washington, D.C.
"The Cadillac Winter Garden Theatre is the perfect platform to optimize Cadillac's brand image," said Rich Sheridan, Cadillac Regional Marketing Manager for the Northeast. "Cadillac's heritage is a chronicle of being associated with the best, and the partnership with the Shubert Organization continues in that same tradition."
The Shubert Organization has been in the forefront of American theater since the start of the 20th century and is responsible for the ownership and/or operation of 21 theaters in New York, Boston, Philadelphia and Washington, D.C. The firm continues its involvement in the presentation of distinguished theatrical productions. Some of the firm's most notable productions include "Cats," "Sunday in the Park with George," "Dreamgirls" and "Amadeus," and the upcoming Michel Legrand musical "Amour."
For a century Cadillac has been recognized as an American luxury icon. Cadillac is a pioneer in technology, innovation and bold design, with such firsts as Night Vision, OnStar, XM Satellite Radio and Magnetic Ride Control, the world's fastest-reacting suspension. Currently, Cadillac markets the all-new CTS luxury sedan, DeVille, Eldorado, Seville, Escalade sport utility vehicle, and all-new Escalade EXT sport utility truck. For more information on Cadillac, visit http://www.cadillac.com/ . Cadillac is a division of General Motors , the world's largest vehicle manufacturer, which designs, builds and markets cars and trucks worldwide.
Contact: Michael Albano of GM Communications, +1-914-251-5232; or Bill Evans of Bill Evans & Associates, +1-212-704-9894, for The Shubert Organization